ESS BIZTOOLS Podcast (Accountant's Minute) Podcast Advertising - Audience, Sponsors & Contact

Overview

The ESS BIZTOOLS Podcast, also known as 'Accountant's Minute,' provides essential insights and actionable strategies for accountants aiming to evolve into indispensable strategic partners for their SME clients. Hosted by Peter Towers, the podcast moves beyond traditional tax services, guiding professionals on how to deliver comprehensive financial, commercial, and management accounting advisory. Episodes cover critical topics such as repositioning firms as virtual CFOs, improving client perception, and practical advice on cash flow, debtor management, and capital raising. It blends industry news with educational content, offering concise, professional guidance to help accountants enhance their service offerings, drive business growth for their clients, and stay ahead in a competitive landscape, often highlighting the role of ESS BIZTOOLS in this transformation.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

502

Est. Podcast Downloads

20

Av. Youtube Views

482

YouTubers Subscribers

373

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 502 audience size, runs 100% host read ads and promotes 98% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week4/6	Week4/13	Week4/20	Week4/27	Week6/15	Week8/17	Week8/24
ESS BIZTOOLSessbiztools.com.au	ESS BIZTOOLS	1		2	2	1	1	1	1	1	Test in progress 17%
ESS BizToolsessbiztools.com	ESS BizTools		1	1	1						Test run 0%
ESS BIZTOOLSesbistools.com.au	ESS BIZTOOLS				2						Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
ESS BIZTOOLS	$22	+100.0%	100%	100%	19.0ad units	Core Performer
TaxFitness	$12	0.0%	100%	100%	5.0ad units	Core Performer
The Boss Factor Library	$9	0.0%	100%	0%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Are Your Tradie Clients Charging Enough For Profit?

0:00 / 1:59

Direct Response

A

#1

Run on 1x episode

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