EquiRatings Jumping Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The EquiRatings Jumping Podcast offers an in-depth, data-driven analysis of the global show jumping circuit. Hosted by the EquiRatings team, including Charlotte Smet and Diarmuid Byrne, the podcast provides expert insights into major competitions, athlete form, and strategic match-ups. Episodes feature detailed previews of events like the Riyadh Finals and World Cup, assessing leading contenders and potential outcomes through rigorous 'number-crunching'. This podcast is essential for dedicated equestrian fans, offering a unique blend of current news, predictive analysis, and educational content to help listeners understand the nuances of show jumping and stay ahead of the competition. It caters to those who appreciate a professional, analytical approach to sports commentary, distinguishing itself by leveraging data to uncover trends and inform predictions.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

180

Instagram

21k

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Direct Response

Brands with CTAs

GOOD

58%

Host Read %

% of host read ads

GOOD

83%

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The Bottom Line

This show has an estimated 180 audience size, runs 83% host read ads and promotes 58% of ads for direct response advertisers.

Creator Influence

Sam Watson

Based in Ireland and founded by international eventer Sam Watson and data specialist Diarmuid Byrne, EquiRatings provides specialized performance analytics for the global equestrian industry. The agency acts as the Official Insights Partner for Wellington International and British Eventing, delivering data-led narratives through broadcast-ready overlays and the EquiRatings Quality Index safety tool. A recent win for the brand is the successful coverage of the US Equestrian Open series, where their predictive Win Probability graphics accurately tracked the transition of power between top-tier athletes at events like Badminton and Kentucky. Through digital assets like The Eventing Podcast and the interactive Eventing Manager fantasy app, they translate complex Elo ratings into fan engagement tools. Their work with partners like Connolly’s RED MILLS and MARS Equestrian demonstrates a proven ability to integrate scientific rigor with sport sponsorship, making them a key player in data-driven decision-making for national federations and high-performance teams worldwide.

Age: 11 years
Nationality: Irish
Education: UCD Dublin

Age: 11 years
Nationality: Irish
Education: UCD Dublin

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Recent Campaigns

	Advertisers	Week4/13	Week4/27	Week5/11	Week6/22	Week8/17	Week9/28
Clip My Horse.TVclipmyhorse.tv	Clip My Horse.TV					3		Test in progress 8%
Flair Stripsflairstrips.com	Flair Strips				1		1	Test in progress 8%
Connolly's RED MILLSredmills.com	Connolly's RED MILLS	1	1	1				Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Connolly's RED MILLS	$21	0.0%	86%	36%	14.0ad units	Core Performer
Flair Strips veterinary	$13	0.0%	100%	44%	9.0ad units	Core Performer	+1
Connolly's Red Mills	$9	0.0%	88%	88%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Flair Overview Show: From Aachen to Spruce in One Hour

0:00 / 1:33

Brand Awareness

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#1

Run on 1x episode

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