Entertainment News Daily - The Morning X - 99X Atlanta Podcast Advertising - Audience, Sponsors & Contact

Overview

The Morning X with Barnes & Leslie offers a daily, engaging deep dive into the vibrant world of popular culture, spanning TV, music, movies, and celebrity news. Hosted by award-winners Steve Barnes and Leslie Fram, the podcast maintains a conversational and often humorous tone, as the duo and their team dissect current events and quirky topics, such as the validity of pet psychics. It appeals to listeners seeking a lively, opinionated, and entertaining start to their day, blending insightful commentary with lighthearted debate. The show's long-standing history and 'Best of' segments highlight its consistent appeal to an audience keen on staying connected to the pulse of entertainment and societal trends.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,480

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

27%

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The Bottom Line

This show has an estimated 3.5K audience size, runs 27% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week4/6	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
99X Atlanta99x.com	99X Atlanta		2	4	2	4	5		2	2	2		2		5	2	6	1	1	Core Performer 58%
Chumba Casinochumbacasino.com	Chumba Casino					2	1					3	1	1	2	3	1		4	Core Performer 58%
Grangergrainger.com	Granger	1				2	2	1	1	3	1	1			2	2	1		2	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
99X Atlanta	$2,102	+147.3%	95%	95%	40.0ad units	Core Performer
Get in the Ring.com	$1,976	-38.5%	97%	89%	36.0ad units	Core Performer
John Foy & Associates law practice	$1,850	+117.8%	95%	18%	39.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What Is the Wildest Thing You’ve Unexpectedly Done This Year?

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Direct Response

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#1

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