Energy Gang Podcast Advertising - Audience, Sponsors & Contact

Overview

Energy Gang provides a sophisticated analysis of the global energy transition, dissecting clean technology, renewable energy, and climate policy. Hosted by Wood Mackenzie's Ed Crooks and featuring a rotating panel of esteemed experts, including policymakers, academics, and industry leaders, the podcast delves into breaking news, intricate policy debates, and financial strategies crucial for accelerating decarbonization. It explores complex topics like AI's impact on electricity grids, energy diversification in emerging economies, and the challenges of deploying new energy solutions at scale. This podcast is essential for industry professionals, investors, and policymakers seeking deep, expert-led discussions on the economic, technological, and governmental dimensions of our evolving energy landscape, often featuring live recordings from major global energy events.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

25,040

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

13%

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The Bottom Line

This show has an estimated 25K audience size, runs 13% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/6	Week7/13	Week7/20	Week8/3	Week8/17
ENGIEengieresources.com	ENGIE	2		2	2	2	Longer term buy 33%
Los Angeles Cleantech Incubator (LACI)laincubator.org	Los Angeles Cleantech Incubator (LACI)		2				Test in progress 8%
Energy Corpsenergycorps.com	Energy Corps					1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
American Council of Renewable Energy	$2,923	0.0%	43%	100%	7.0ad units	Core Performer
Bechtel	$2,083	0.0%	0%	100%	5.0ad units	Core Performer
Wood Mackenzie	$2,083	0.0%	25%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Stress test: the Iran war and a US grid under pressure | Live from the ACORE Finance Forum, Day two

0:00 / 0:38

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