Dumpster Dive: A Reality TV Deep Dive Podcast Advertising - Audience, Sponsors & Contact

Overview

Tom Hamlett is here to dive into Bravo, Pop Culture, and the reality shows that made us the trash we are today!

Welcome to the trash can my, DUMPSTER DIVAS!

Follow the podcast on YouTube at youtube.com/dumpsterdivepod

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

11,165

Est. Podcast Downloads

11,040

Av. Youtube Views

125

Instagram

4k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 11.2K audience size, runs 3% host read ads and promotes 72% of ads for direct response advertisers.

Creator Influence

Thomas Hamlett

Thomas Hamlett translates a background in acting and NYC digital media into a career as a reality television analyst and host of the Dumpster Dive podcast. Operating from his New York City studio, he provides episodic breakdowns of Bravo staples such as The Real Housewives of Salt Lake City and Summer House. He expanded his coverage with the Reality Check series, a documentary-style format that explores the developmental history and social impact of 2000s-era programming like America’s Next Top Model. Hamlett bridges the gap between fan and industry expert through his live Dumpster Dive Live events and frequent guest spots on SiriusXM’s Radio Andy. A recent win includes his New Reign recap series of Ladies of London, which utilized his bin-tern community to drive engagement through poll-based show rankings. His content moves beyond simple recaps by incorporating socio-political analysis of casting and production, making him a primary voice for brands targeting millennial and LGBTQ+ demographics.

Age: 36 years
Nationality: American
Education: Acting and Digital Media, Not Publicly Specified

Age: 36 years
Nationality: American
Education: Acting and Digital Media, Not Publicly Specified

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
USAAusaa.com	USAA		1	2	2	3	2	1	3	2	1	3	4		1	1	4			3	2	4	1	Core Performer 75%
LinkedInlinkedin.com	LinkedIn	1		1	2	2	4	3	3	1	1	1		2	3	3	5		2	2		3		Core Performer 67%
Mint Mobilemintmobile.com	Mint Mobile	1		3	2	2	1	2	1		3			1	1		1	1	3			1	3	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LinkedIn information technology & services	$3,468	+3.4%	0%	97%	36.0ad units	Core Performer	+1
USAA financial services	$3,235	+14.3%	0%	100%	35.0ad units	Core Performer	+1
NatureFrame Photography Review information technology & services	$2,700	+85.5%	4%	100%	27.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Summer House S10 Reunion Pt.2 w/ Hannah Aaron Brown (@hannahaaronbrown)

0:00 / 0:33

Direct Response

S

#1

Run on 1x episode

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