DTNS Live (Video) Podcast Advertising - Audience, Sponsors & Contact

Overview

DTNS Live provides a comprehensive daily digest of the latest happenings in the tech world, expertly hosted by Sarah Lane, Tom Merritt, and their insightful team. This podcast goes beyond mere headlines, offering in-depth discussions and analysis on emerging technologies like generative AI, the evolving landscape of consumer electronics such as gaming handhelds and XR headsets, and significant industry news including corporate strategies and market shifts. Aimed at a broad audience, from casual tech enthusiasts to industry observers, the show demystifies complex topics, explaining the practical implications of new software, hardware, and digital trends. With a clear, engaging style, DTNS Live helps listeners understand how technology impacts business, leisure, and daily life, providing a distinctive blend of news, reviews, and forward-looking commentary to keep them informed and prepared for the future of innovation.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,430

Est. Podcast Downloads

40

Av. Youtube Views

1,390

Instagram

213k

YouTubers Subscribers

29k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

GREAT

91%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 91% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Thomas Merritt

Tom Merritt leads the Daily Tech News Show team, delivering objective analysis through a polished independent news operation. He brings decades of experience from the CNET and TWiT networks to provide technical context over industry hype. The show anchors its daily schedule with the flagship Daily Tech News Show podcast while expanding its modular coverage through specialized series like Android Faithful and the quick-consumption Daily Tech Headlines. Merritt recently focused on the ethical implications of emerging technology in the Every AI Friend series, examining the social impact of chatbots. His background in professional journalism from the University of Illinois at Urbana-Champaign informs his approach to covering complex topics such as Anthropic’s cloud infrastructure deals and global semiconductor supply shifts. By utilizing named formats like the Mailbag and Legends Tournament, Merritt translates intricate tech legislation and hardware developments into actionable insights for a listener-supported audience on Patreon and YouTube.

Age: 56 years
Nationality: American
Education: B.S., University of Illinois at Urbana-Champaign

Age: 56 years
Nationality: American
Education: B.S., University of Illinois at Urbana-Champaign

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/10	Week8/24	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Len Peralta Storelenperaltastore.com	Len Peralta Store			1		1			1			1		1	1	1	1	1	Core Performer 50%
Patreonpatreon.com	Patreon				1		1	1	1	1	1	1	1	1	1	1			Longer term buy 42%
YouTube TVyoutube.com	YouTube TV	1	1			1											1	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Patreon	$577	+43.5%	100%	95%	22.0ad units	Core Performer	+1
Len Peralta Store	$483	+100.0%	100%	100%	23.0ad units	Core Performer	+1
YouTube TV information technology & services	$433	0.0%	100%	92%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Who's Running Your Smart Home? - DTNS 5375

0:00 / 0:30

Direct Response

W

#1

Run on 1x episode

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