Driven by Data: The Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Driven by Data: The Podcast" offers an insightful platform for data enthusiasts and professionals to engage with leading global thought leaders in Data, Analytics, and AI. Each episode features in-depth interviews exploring guests' career trajectories, unique industry insights, and perspectives on trending topics. The podcast distinguishes itself by providing practical, real-life use cases and strategic discussions, ranging from rebuilding public trust in national statistics and effective data governance to fostering business-led AI innovation and adapting to rapid technological change. It serves as a valuable resource for those seeking to understand the strategic, leadership, and practical challenges and opportunities within the evolving data and AI landscape, fostering inspiration and knowledge sharing within the community.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

160

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

GOOD

84%

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The Bottom Line

This show has an estimated 160 audience size, runs 84% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Data Literacy Academydl-academy.com	Data Literacy Academy		1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 100%
Orbition Communityorbition.io	Orbition Community														1			Test in progress 8%
Orbition Grouporbitiongroup.com	Orbition Group	1	1		1													Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Data Literacy Academy e-learning	$129	-26.2%	80%	100%	45.0ad units	Core Performer
Orbition Group management consulting	$27	-100.0%	100%	50%	12.0ad units	Core Performer
Driven By Data Live 2025	$7	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S7 | Ep 21 | What being Advisor to a FTSE 100 UK CEO for 10 yrs Taught me about Data Insights with Michael Ross, Data Agitator & NED

0:00 / 0:42

Direct Response

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#1

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