Drew & Hunter in the Afternoon Podcast Advertising - Audience, Sponsors & Contact

Overview

Drew & KB is a daily sports talk podcast originating from 97.3 The Game, offering in-depth discussions and analysis on the latest happenings in the world of professional and collegiate sports, with a strong focus on Wisconsin teams like the Badgers, Brewers, and Packers. Hosted by Drew and KB, the show features interviews with prominent sports figures and commentators, providing listeners with expert insights and fan-centric perspectives on team performance, news, and league developments. This podcast is essential listening for dedicated sports fans seeking comprehensive coverage and engaging commentary on their favorite local teams.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

200

YouTubers Subscribers

33

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 200 audience size, runs 28% host read ads and promotes 86% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Washington Post publishing	$150	0.0%	0%	100%	72.0ad units	Core Performer	+1
Public Investing financial services	$133	0.0%	10%	100%	42.0ad units	Core Performer	+1
Happy Place Hemp	$126	0.0%	100%	91%	45.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

1/16/26 - 4PM Hour - Figure It Out and Thank You

0:00 / 0:51

Direct Response

1

#1

Run on 1x episode

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