Dr. James Dobson's Family Talk Podcast Advertising - Audience, Sponsors & Contact

Overview

Dr. James Dobson's Family Talk offers daily encouragement and practical guidance for individuals and families seeking to integrate Christian principles into their lives. Hosted by Dr. James Dobson, the program delves into topics such as family dynamics, personal faith, and living out spiritual truths in everyday situations, as exemplified by recent discussions on transforming Thanksgiving into a lifestyle of gratitude. The show aims to uplift listeners by providing biblically-rooted advice on marriage, parenting, and personal conduct, fostering a strong, faith-centered family foundation. It appeals to a conservative Christian audience interested in traditional values and spiritual growth, presenting its content with a warm, authoritative, and inspirational tone.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

26,620

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 26.6K audience size, runs 92% host read ads and promotes 99% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Dr. James Dobson Family Institutedrjamesdobson.org	Dr. James Dobson Family Institute	2	1	2		1	3	2	1		2	4	2	4	3	7	1	5	3	5	3	Core Performer 92%
Dr. James Dobson Family Institutejdfi.org	Dr. James Dobson Family Institute			2	3	4	2	4	4	4	4	1	2	3	1	3		2	3	2		Core Performer 75%
Dr. Dobson Minutedrdobsonminute.org	Dr. Dobson Minute																		1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Dr. James Dobson Family Institute	$102,375	+8.5%	89%	99%	151.0ad units	Core Performer	+1
Dr. James Dobson Family Institute	$30,187	+10.3%	98%	98%	43.0ad units	Core Performer
James Dobson Family Institute	$16,587	0.0%	96%	100%	25.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

An Immigrant’s Story: From Rebellion to Redemption, Part 1”

0:00 / 2:23

Direct Response

A

#1

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