Down to Birth Podcast Advertising - Audience, Sponsors & Contact

Overview

Down to Birth offers an evidence-based, no-nonsense exploration of pregnancy, childbirth, and postpartum life. Hosted by experienced professionals Cynthia Overgard and Trisha Ludwig, the podcast challenges conventional narratives and systemic issues within maternity care, advocating for women's rights and empowered choices. Episodes feature compelling birth stories from diverse individuals, expert interviews, and listener Q&A sessions covering everything from medical conditions and birth plans to postpartum rage and infant care. It appeals to expectant and new parents, birth professionals, and anyone seeking to understand and improve global childbirth experiences, fostering a community dedicated to informed decision-making and societal change in healthcare.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

11,677

Est. Podcast Downloads

11,580

Av. Youtube Views

97

YouTubers Subscribers

883

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

93%

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The Bottom Line

This show has an estimated 11.7K audience size, runs 93% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week7/13	Week7/20	Week7/27	Week8/10
Elementdrinklmnt.com	Element	2	1	1		1	1		1		1	1	Longer term buy 25%
Postpartum Soothepostpartumsoothe.com	Postpartum Soothe			1	1	1	1	1	1		1	1	Longer term buy 25%
DreamWalkerzdreamwalkerz.com	DreamWalkerz									1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Needed health, wellness & fitness	$12,940	0.0%	100%	100%	38.0ad units	Core Performer	+1
Element food & beverages	$7,531	+100.0%	100%	100%	22.0ad units	Core Performer	+1
Postpartum Soothe	$5,867	+100.0%	72%	100%	25.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#362 | Birth Trauma to Redemptive Birth: Holly's Birth and Breastfeeding Stories

0:00 / 1:15

Direct Response

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#1

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