Double Jeopardy - UK Law and Politics Podcast Advertising - Audience, Sponsors & Contact

Overview

Double Jeopardy offers an incisive and expert-led exploration of the intricate relationship between law and politics in the United Kingdom. Hosted by distinguished King's Counsels Ken Macdonald and Tim Owen, the podcast delves into high-profile legal cases, political controversies, human rights challenges, and the evolving landscape of justice and democracy. Each episode provides in-depth analysis of current events, from the future of jury trials and assisted dying legislation to media defamation and asylum policy, often featuring influential guests. The show distinguishes itself by offering unparalleled insights from legal practitioners at the forefront of Britain's legal and political system, making complex issues accessible while maintaining a rigorous, analytical tone. It appeals to listeners seeking a deeper understanding of the forces shaping UK governance, civil liberties, and the rule of law, providing a crucial legal perspective on the nation's most pressing debates.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

140

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

2%

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The Bottom Line

This show has an estimated 140 audience size, runs 2% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week5/4	Week5/11	Week5/18	Week6/15	Week7/13	Week7/27	Week8/10	Week8/31
Wayfairwayfair.com	Wayfair	1		1	1	1				2	Test in progress 17%
Lululemonlululemon.com	Lululemon						1	1			Test in progress 17%
Mint Mobilemintmobile.com	Mint Mobile		1						1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Podcast Guys	$24	0.0%	0%	100%	13.0ad units	Core Performer
Wayfair	$6	0.0%	0%	100%	4.0ad units	Core Performer	+1
Nordstrom retail	$3	+100.0%	0%	0%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Losing Control of AI Under Trump: Will the EU Fight Back? Plus the Court of Appeal Turns on the Attorney General

0:00 / 0:40

Direct Response

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#1

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