DOPE AS USUAL Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

DOPE AS USUAL Podcast delivers highly engaging and entertaining interviews with a diverse array of influential personalities, including top recording artists, legendary athletes, comedians, and entrepreneurs. Known for its unique and fun conversational style, the podcast delves into the lives and careers of its high-profile guests, offering listeners an intimate look at their journeys and perspectives. The show cultivates a global, ultra-engaged fan base interested in pop culture, celebrity insights, and lighthearted discussions. It stands out for its ability to attract major talent and foster genuine, often humorous, exchanges, making it a go-to for those seeking entertaining and personality-driven content across the realms of music, sports, and comedy.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

60,783

Est. Podcast Downloads

37,200

Av. Youtube Views

23,066

Instagram

205k

YouTubers Subscribers

456k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

OKAY

52%

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The Bottom Line

This show has an estimated 60.8K audience size, runs 52% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

Thomas Araujo

Hosted by Thomas "Dope as Yola" Araujo and Marty O'Neill, the "DOPE AS USUAL Podcast" has become a prominent platform known for its candid conversations, humorous storytelling, and focus on cannabis culture. Originally gaining recognition through individual online presence, the duo launched the podcast to dive deeper into various topics, blending personal anecdotes, interviews with diverse guests ranging from musicians and comedians to athletes and online personalities, and discussions covering current events and unique life experiences. The podcast is celebrated for its authentic tone, transparency, and particularly popular "Story Time" segments, covering a wide array of subjects, including drug use, true crime, and personal challenges. With a significant presence across YouTube, Spotify (featuring video), Apple Podcasts, Instagram, and Twitter, the show has garnered over 80 million views and boasts a highly engaged global community. Their ability to openly discuss sensitive topics while maintaining an entertaining and relatable style has contributed to their viral moments and recognition within both the cannabis and broader entertainment spheres. They have successfully leveraged their audience and brand into business ventures like The Dopest Shop and Push Trees, further solidifying their influence.

Age: 36 years
Nationality: American
Education: Local High School

Age: 36 years
Nationality: American
Education: Local High School

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Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/23	Week3/30	Week4/6	Week5/11	Week5/18	Week6/1	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Puffcopuffco.com	Puffco	1	1	1	1	1	1	1	1	1		1		1	1			Longer term buy 33%
Toyotatoyota.com	Toyota										1		1	1			1	Longer term buy 33%
USAAusaa.com	USAA												1		1	1		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Puffco consumer electronics	$36,221	-28.6%	100%	86%	21.0ad units	Core Performer	+1
My Bookie gambling & casinos	$34,111	0.0%	100%	100%	21.0ad units	Core Performer	+1
Ethika apparel & fashion	$4,790	0.0%	100%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Absolutely Crushing w/ Michael Blaustein!

0:00 / 1:11

Direct Response

A

#1

Run on 1x episode

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