Doing It At Home - The Home Birth Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Doing It At Home - The Home Birth Podcast is a weekly podcast about home birth and our decision to go from a traditional hospital birth with an OBGYN to a natural birth at home with midwives. This is a raw and honest show that explores homebirth from every angle. We talk about the fears and judgements thrown at you when you choose home birth. We share resources that we found tremendously helpful for understanding our birthing options. We confess the magic and craziness in preparing for pregnancy, home birth, motherhood and fatherhood. We talk about having sex while pregnant and maintaining your connection and intimacy as a couple. We reveal how to stay centered and not lose yourself through pregnancy, and tons more! This show is all about adding an empowered conversation to the topic of home birth and natural birth, while keeping it real, grounded and fun. So strap in and join us as we’re doing it at home!

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

7,652

Est. Podcast Downloads

4,800

Av. Youtube Views

2,852

Instagram

12k

YouTubers Subscribers

526

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

34%

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The Bottom Line

This show has an estimated 7.7K audience size, runs 34% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Sarah Bivens

Sarah and Matthew Bivens host the Doing It At Home (DIAH) podcast, a resource for families navigating the physiological birth landscape. The duo utilizes their experience from two personal home births to guide discussions on midwifery, informed consent, and holistic health. They frequently produce the long-running Birth Story series, which features unfiltered narratives from parents and expert interviews with medical professionals like Dr. Stu Fischbein and Dr. Sarah Buckley. A recent win for the platform involves the release of the Home Birth Stories series on YouTube, marking their successful pivot to a video-first strategy that captures the emotional realities of childbirth. Their professional collaborations with health-conscious brands like Needed and Expectful demonstrate a commitment to evidence-based nutrition and mindfulness. By centering the husband-wife perspective, Sarah and Matthew provide a comprehensive view of birth support that bridges the gap between clinical data and the spiritual experiences of the parenting journey.

Age: 39 years
Nationality: American
Education: Communication, University (Sarah's Background)

Age: 39 years
Nationality: American
Education: Communication, University (Sarah's Background)

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Balanced Mama Momentsarahbivens.com	Balanced Mama Moment		1	1	1																								Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Balanced Mama Moment	$1,187	0.0%	100%	100%	7.0ad units	Core Performer
Blood Vitality	$842	0.0%	100%	100%	5.0ad units	Core Performer
Matthew Bivens Coaching	$574	0.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

A Home Birth Story of Challenges, Changes and Healing with Laura Hale

0:00 / 0:48

Direct Response

A

#1

Run on 1x episode

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