Digital Folklore Podcast Advertising - Audience, Sponsors & Contact

Overview

Digital Folklore is a genre-bending podcast that masterfully blends immersive audio fiction with insightful, expert-led analysis of internet culture. Hosted by Perry Carpenter and Mason Amadeus, the show explores the intersection of technology, human psychology, and modern mythology. By weaving dramatized narratives with deep dives into topics like digital manipulation, deepfakes, and the mechanics of deception, the podcast provides a unique lens through which to view our increasingly online society. It is designed for listeners who crave the narrative engagement of audio drama but desire the intellectual rigor of a documentary-style show. The podcast serves as a mirror to contemporary digital life, making complex folkloric concepts accessible, unsettling, and profoundly relevant to the modern human experience.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,320

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

14%

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The Bottom Line

This show has an estimated 2.3K audience size, runs 14% host read ads and promotes 93% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Deception Project	$58	0.0%	100%	100%	1.0ad units	Test run
CIGI	$46	0.0%	0%	100%	2.0ad units	Test run	+1
FAIK	$46	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Artifacts of Deception (Deceptive Minds - issue #2)

0:00 / 1:47

Direct Response

A

#1

Run on 1x episode

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