Dig It Podcast Advertising - Audience, Sponsors & Contact

Overview

Dig It is an engaging and practical podcast for gardening enthusiasts of all skill levels, hosted by Chris Day and Peter Brown from Buckingham Garden Centre. The show provides timely seasonal advice, delves into specific gardening tasks like planting hedges, dividing strawberries, and preparing soil, and explores broader horticultural topics. Listeners gain insights into plant care, environmental factors affecting gardens (such as rainfall and aquifers), and community initiatives like National Tree Week. Featuring expert interviews and drawing on the hosts' extensive experience, this podcast blends actionable tips with in-depth knowledge, making it an essential listen for anyone looking to cultivate a thriving garden, stay informed on current gardening trends, or simply enjoy knowledgeable discussions about the natural world.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

OKAY

46%

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The Bottom Line

This show has an estimated 40 audience size, runs 46% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/11	Week5/18	Week5/25	Week6/1	Week6/29	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17	Week8/24
Chiltern Music Therapychilternmusictherapy.co.uk	Chiltern Music Therapy	1	1		1	1	1	1	1	1		1	1	1	1	1	1	1	1	1	1	Core Performer 58%
Chilton Music Therapychiltonmusictherapy.uk	Chilton Music Therapy										1											Test run 0%
Chilton Music Therapychiltonmusictherapy.co.uk	Chilton Music Therapy			1																		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Chiltern Music Therapy	$13	+43.0%	7%	87%	30.0ad units	Core Performer
Buckingham Garden Center	$4	-100.0%	100%	33%	12.0ad units	Core Performer
Hedging UK	$4	0.0%	100%	100%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

First early potato and why Independents are still the best.

0:00 / 0:21

Direct Response

F

#1

Run on 1x episode

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