Dig Deep Podcast Advertising - Audience, Sponsors & Contact

Overview

In this podcast, we discuss, educate and talk about industry news and hot topics, company reviews and live interviews with mining professionals and leading figures in the mining industry. Introducing your host Rob Tyson, Founder and Director of Mining International, a leading recruitment and headhunting agency based in the UK specialising in mining across the globe. We source and discover new talent to fill those difficult or challenging vacancies our clients have.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

339

Est. Podcast Downloads

220

Av. Youtube Views

119

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

GOOD

73%

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The Bottom Line

This show has an estimated 339 audience size, runs 73% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Mining Internationalmining-international.org	Mining International						1	2	2	1	1	2	1	2	1	2	2	2	1		2	2							Longer term buy 42%
The Gold Advisorthegoldadvisor.com	The Gold Advisor																	3											Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mining International mining & metals	$113	-60.0%	50%	100%	24.0ad units	Core Performer
Resourcing Tomorrow mining & metals	$23	0.0%	100%	100%	5.0ad units	Core Performer
HubSpot information technology & services	$12	0.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

From Oil & Gas to Hydrogen: The Next Frontier in Energy Exploration

0:00 / 0:31

Direct Response

F

#1

Run on 1x episode

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