Diecast Breakdown Podcast Advertising - Audience, Sponsors & Contact

Overview

Diecast Breakdown is an essential podcast for enthusiasts of miniature vehicles, delving deep into the vibrant world of diecast collecting, customizing, and culture. Hosted by three passionate diehards, the show offers a blend of expert interviews with industry titans like Amy Boylan, historical insights into iconic brands such as Hot Wheels' Red Line Club, and the latest news and trends in 1/64th scale diecast. Listeners gain valuable tips and tricks for collecting and customizing, alongside discussions on product development, community initiatives like the 'Diecast Day of Giving,' and the future trajectory of premium diecast. With a conversational yet informative tone, it caters to both seasoned collectors and newcomers eager to explore the intricate details and rich history behind their favorite tiny vehicles.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

340

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 340 audience size, runs 43% host read ads and promotes 96% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Driven Dreams.org	$143	0.0%	64%	98%	42.0ad units	Core Performer
Fireball Tim Garage	$73	0.0%	19%	100%	21.0ad units	Core Performer
Cast Heads Magazine	$69	0.0%	10%	100%	20.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Diecast Icons: Carson Lev About Hot Wheels, Diecast Culture, and Design

0:00 / 0:27

Direct Response

D

#1

Run on 1x episode

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