Did That Age Well? Podcast Advertising - Audience, Sponsors & Contact

Overview

Did That Age Well? is a captivating film review podcast hosted by Molly Smith, dedicated to re-examining beloved and forgotten movies through a contemporary lens. Each episode, often featuring a guest, delves into a specific film to critically assess its enduring relevance, cultural impact, and whether its themes, humor, or production values have stood the test of time. The podcast blends nostalgic reflection with sharp, often humorous analysis, appealing to film buffs, pop culture enthusiasts, and millennials eager to revisit the cinematic touchstones of their past. It distinctively explores how societal changes and evolving perspectives reveal new facets of classic cinema, making it a compelling listen for anyone interested in the intersection of film, culture, and history.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

880

Instagram

2k

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 880 audience size, runs 100% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

Molly Smith

Based in Denver, Colorado, Molly Smith hosts Did That Age Well?, a podcast analysis series produced at Dude, IDK Studios that interrogates the cultural shelf-life of the films that defined the 1980s, 90s, and 2000s. She utilizes her platform to bridge the gap between niche film criticism and local community activation, frequently collaborating with local entities like Rainbow Cult for live commentary events at theaters such as The Federal Theatre. Her recent DCOM Month series exemplifies her format, where she provides deep dives into Disney Channel Original Movies like Smart House to evaluate their lasting social relevance. Outside of film reviews, Smith integrates her advocacy for sustainable plus-size fashion through partnerships with Anew Collective and Big Gay Pants. By blending humorous conversational media with specific critiques of gender dynamics and queer representation in cinema, she provides a curated look at pop culture history for industry professionals tracking nostalgia-driven media trends.

Age: 126 years
Nationality: American

Age: 126 years
Nationality: American

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Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week4/13	Week4/20	Week5/4	Week5/18	Week5/25	Week6/1	Week6/15	Week6/22	Week6/29	Week7/13	Week8/3	Week8/17	Week8/24	Week8/31
Spyder Moving & Storagespydermoving.com	Spyder Moving & Storage	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 67%
Burley Boardsinstagram.com	Burley Boards								1									Test run 0%
Dude IDK Studiosdudeidkstudios.com	Dude IDK Studios			1														Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Spyder Moving & Storage	$359	0.0%	100%	100%	41.0ad units	Core Performer
Dude IDK Studios	$47	0.0%	100%	100%	6.0ad units	Core Performer
Spider Moving and Storage	$29	0.0%	100%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#208 - Did Roman Holiday age well? (w/ Ryan Warner)

0:00 / 1:34

Direct Response

D

#1

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