Detective and Mystery – Retro Radio Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Detective and Mystery – Retro Radio Podcast transports listeners back to the golden age of radio, presenting a curated collection of classic detective and mystery dramas. Each episode features thrilling narratives filled with hard-boiled action, intricate plots, and suspenseful investigations, often involving murder, double-crosses, and enigmatic characters like Doc Danfield and Nick Carter. This podcast caters to enthusiasts of vintage audio entertainment, fans of classic noir fiction, and anyone who enjoys a good whodunit. It offers a nostalgic journey into the origins of serialized crime storytelling, appealing to audiences interested in both historical radio broadcasts and timeless tales of suspense and intrigue.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,620

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Direct Response

Brands with CTAs

GOOD

64%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 21% host read ads and promotes 64% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week4/20	Week5/25	Week6/1	Week6/22	Week6/29	Week7/6	Week7/20	Week8/3
Chevronchevron.com	Chevron	2			2		2	2		1	Longer term buy 25%
NBCnbc.com	NBC	1		1			1		1		Test in progress 17%
Wild Root Cream Oilwildroot.com	Wild Root Cream Oil		4	4		3					Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Anchor Hocking Glass Corporation	$481	0.0%	5%	45%	20.0ad units	Core Performer	+1
Wild Root Cream Oil	$309	-100.0%	0%	79%	14.0ad units	Core Performer	+1
Chevron oil & energy	$274	+100.0%	0%	73%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Sherlock Holmes – The Second Generation. ep194, 451217

0:00 / 1:26

Brand Awareness

S

#1

Run on 1x episode

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