Dem Bois Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Dem Bois Podcast offers an essential platform for trans men of color to share their authentic stories and lived experiences. Through intimate conversations and personal narratives, the podcast delves into critical topics such as identity, community building, mental health, dating, and the unique challenges and triumphs of transitioning. It aims to foster a sense of brotherhood and resilience, providing a space for guests to discuss their journeys, including aspects of spirituality, advocacy for trans rights, and the importance of unconditional love within their communities. This podcast is a vital resource for trans men of color seeking connection and validation, as well as for allies and anyone interested in gaining deeper insight into diverse LGBTQ+ experiences, social justice, and the power of authentic self-expression.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

185

Est. Podcast Downloads

180

Av. Youtube Views

5

YouTubers Subscribers

85

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

OKAY

45%

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The Bottom Line

This show has an estimated 185 audience size, runs 45% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week4/6	Week7/13	Week7/27	Week8/3
Pink Lady Productionspinkladyprod.com	Pink Lady Productions	2	1		1	1	Test in progress 17%
Dem Boisdembois.org	Dem Bois	1	1	1		1	Test in progress 17%
Them Boys Incthegoystous.org	Them Boys Inc			1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Pink Lady Productions	$32	+100.0%	50%	100%	14.0ad units	Core Performer
Dem Bois	$31	+100.0%	67%	100%	12.0ad units	Core Performer
Them Boys, Inc.	$21	0.0%	100%	100%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Importance of Community and Connection in Queerness with KB Brookins

0:00 / 2:23

Direct Response

T

#1

Run on 1x episode

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