Defining Duke: An Xbox Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Defining Duke is the essential weekly podcast for dedicated Xbox enthusiasts, co-hosted by popular YouTubers MrMattyPlays and Lord Cognito. The show offers comprehensive coverage of all things Xbox, from the latest news, rumors, and game releases across current and past generations (Xbox Series X|S, Xbox One, Xbox 360, original Xbox). Beyond game discussions and personal play experiences, the hosts delve into the business and technological aspects of the gaming industry, analyzing company strategies, sales figures, and the broader competitive landscape. It's a must-listen for fans seeking in-depth analysis, informed opinions, and a passionate community perspective on the evolving world of Xbox and video games.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

17,560

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 17.6K audience size, runs 9% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
USAAusaa.com	USAA	1				1	1	2	2			1	1	3	1	Core Performer 50%
Shopifyshopify.com	Shopify	1	1	1	1			2	2	1	1				1	Longer term buy 42%
Netflixnetflix.com	Netflix			2				1	1		1	1		1		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$4,018	-50.0%	67%	100%	12.0ad units	Core Performer	+1
USAA financial services	$2,293	-50.0%	0%	92%	13.0ad units	Core Performer	+1
Lifelock	$1,837	0.0%	11%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#292 | Xbox's Game Preservation Program LEAKS...

0:00 / 1:00

Direct Response

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#1

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