Defense in Depth Podcast Advertising - Audience, Sponsors & Contact

Overview

Defense in Depth offers a weekly deep dive into the most contentious and complex debates within cybersecurity. Hosted by industry veterans and featuring insights from leading CISOs and security experts, the podcast dissects critical topics such as evaluating AI vendor claims, the evolving role of network security, and identity management. It provides a platform for clear, analytical discussions, moving beyond superficial explanations to explore the strategic, technical, and business implications of current InfoSec challenges. This podcast is essential for cybersecurity professionals, IT leaders, and anyone in the InfoSec community seeking to understand nuanced perspectives, cut through industry confusion, and stay ahead of emerging threats and best practices.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,520

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 1.5K audience size, runs 92% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week5/4	Week6/1	Week6/29	Week8/3	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28
Teleskopeteleskope.ai	Teleskope					3			3			3	Longer term buy 25%
ThreatLockerthreatlocker.com	ThreatLocker	3	3	3	2		3			3			Test in progress 17%
ActiveStateactivestate.com	ActiveState							3			4		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
ThreatLocker computer & network security	$1,278	0.0%	94%	76%	50.0ad units	Core Performer	+1
Cyera	$329	0.0%	85%	92%	13.0ad units	Core Performer
Scanner	$287	0.0%	100%	90%	10.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How AppSec Needs to Change For the Speed of AI

0:00 / 0:26

Brand Awareness

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#1

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