Defending The Kingdom Podcast Advertising - Audience, Sponsors & Contact

Overview

Defending The Kingdom is the essential podcast for Kansas City Chiefs fans, offering an exclusive, in-depth look into the team's world. Hosted by the official Voice of the Chiefs, Mitch Holthus, and Chiefs Reporter Matt McMullen, alongside special guests including players and league analysts, the show provides comprehensive previews of upcoming matchups, breaks down the latest team news, and explores broader NFL storylines. It caters to dedicated fans seeking expert analysis, insider perspectives, and a passionate discussion about the Chiefs' journey. The podcast distinguishes itself with its official access and commitment to keeping the 'Chiefs Kingdom' informed and engaged with every play and development.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

6,380

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Direct Response

Brands with CTAs

OKAY

50%

Host Read %

% of host read ads

GOOD

78%

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The Bottom Line

This show has an estimated 6.4K audience size, runs 78% host read ads and promotes 50% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/22	Week7/27	Week8/3	Week8/10	Week8/24	Week9/7	Week9/14	Week9/21	Week9/28	Week10/12	Week10/19	Week10/26	Week11/2	Week11/9
10X AI10x.ai	10X AI	1	1	1	1	1	1	1	1	1	1	1	1	1		Core Performer 75%
Community America Credit Unioncommunityamerica.com	Community America Credit Union														1	Test in progress 8%
Ralph's Psychiatric Serviceralph.com	Ralph's Psychiatric Service													1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Ticketmaster entertainment	$1,477	0.0%	94%	35%	17.0ad units	Core Performer	+1
10X AI	$782	+13.7%	45%	73%	11.0ad units	Core Performer
GEHA sports	$117	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

'The Race Continues' - Chiefs vs. Jets Preview w/ Emmett Johnson | Defending The Kingdom

0:00 / 0:21

Direct Response

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#1

Run on 1x episode

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