DECAL Download Podcast Advertising - Audience, Sponsors & Contact

Overview

DECAL Download serves as the official podcast from the Georgia Department of Early Care and Learning, providing crucial updates and insights into the state's early childhood education landscape. Hosted by Commissioner Amy M. Jacobs and featuring special guests, the podcast covers vital topics such as Georgia's Pre-K Program, recognition of outstanding educators like the Teachers of the Year, and important announcements regarding workforce support, including Quality Rated Workforce Bonuses. It targets educators, childcare professionals, parents, and stakeholders seeking direct, authoritative information on policies, programs, and achievements within Georgia's early care and learning system. The show adopts a professional, informative, and often celebratory tone, making it an essential resource for staying current with DECAL initiatives.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

320

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Direct Response

Brands with CTAs

OKAY

46%

Host Read %

% of host read ads

GREAT

91%

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The Bottom Line

This show has an estimated 320 audience size, runs 91% host read ads and promotes 46% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/30	Week7/13	Week7/20	Week7/27	Week8/17	Week8/24
Georgia Department of Early Care and Learningga.gov	Georgia Department of Early Care and Learning		1	1	2	1	1	1	Longer term buy 42%
Georgia's Path to College 529 Planpath2college529.com	Georgia's Path to College 529 Plan	2			2				Test in progress 8%
The School Boxschoolbox.com	The School Box	2	2						Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
The School Box publishing	$99	0.0%	100%	17%	30.0ad units	Core Performer
Georgia Department of Early Care and Learning	$29	+20.0%	63%	88%	8.0ad units	Core Performer
Georgia's Path to College 529 Plan	$21	-100.0%	100%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 27 - Mindy Binderman

0:00 / 0:10

Brand Awareness

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#1

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