Dear Sugars is a multimedia advice platform led by authors Cheryl Strayed and Steve Almond, originating from the Dear Sugar column on The Rumpus. Produced in collaboration with WBUR and The New York Times, the project utilizes the concept of radical empathy to address complex human experiences such as infidelity, grief, and parental estrangement. The brand incorporates high-profile guest appearances, having featured literary and public figures including Hillary Clinton, Oprah Winfrey, and therapist Esther Perel. Following the success of the bestselling book Tiny Beautiful Things, the Sugars expanded their reach through live event tapings at venues like Portland’s Revolution Hall and the Hulu television series adaptation starring Kathryn Hahn. The content focuses on non-judgmental, literary-driven discourse, moving away from traditional advice formats to provide deep emotional excavation. Most recently, the brand maintains its presence through the spin-off series Sugar Calling, focusing on resilience and wisdom during periods of cultural uncertainty and change.