Dear Download Podcast Advertising - Audience, Sponsors & Contact

Overview

Dear Download is a passionate and in-depth podcast dedicated to the vibrant world of rock and alternative music, with a special emphasis on the iconic Download Festival. Each episode offers a comprehensive analysis of festival announcements, delves into the legacy of influential albums celebrating significant anniversaries, and explores broader happenings within the rock and metal scene. Targeting dedicated fans and festival-goers, the hosts provide detailed insights, historical context, and enthusiastic discussions, making it an essential listen for anyone deeply immersed in the rock/alternative subculture and eager for detailed breakdowns of their favorite bands, albums, and festival experiences. The podcast distinguishes itself by offering a 'love letter' approach, combining critical analysis with genuine fan appreciation.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

39

Av. Youtube Views

39

Instagram

1k

YouTubers Subscribers

224

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 39 audience size, runs 100% host read ads and promotes 97% of ads for direct response advertisers.

Creator Influence

Mark Liam and Sam

The Dear Download Podcast, hosted by Mark, Liam, and Sam, serves as a central hub for the UK alternative music community, specifically catering to the 'Download Family' at Donington Park. The collective produces themed episodes such as the Dear Download Awards and their annual Lineup Reaction series, which analyze the shifting landscape of rock and metal. Their expertise in the festival circuit has led to official live recordings on the Side Splitter stage at Download Festival, where they transition from studio commentary to on-site event hosting. Beyond their focus on Donington, the trio provides technical coverage of other major UK events including Bloodstock and 2000 Trees. A recent success for the channel is the expansion of their Festival Hacks, Tips, and Tricks series, which offers logistical advice for long-term camping. By interviewing industry PR experts and musicians like Rob Kellas, the hosts provide listeners with behind-the-scenes insights into the professional music industry.

Age: 41 years
Nationality: British
Education: Bachelor's, UK University

Age: 41 years
Nationality: British
Education: Bachelor's, UK University

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Recent Campaigns

	Advertisers	Week4/13	Week4/27	Week5/4	Week6/1	Week6/15	Week7/6	Week8/3
Broken Day clothingbrokendayclothing.com	Broken Day clothing	2	2	2	2	1			Test in progress 8%
PayPalpaypal.com	PayPal						1		Test in progress 8%
The Clubhouseuk.com	The Clubhouse							1	Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Broken Day clothing	$6	-100.0%	100%	92%	12.0ad units	Core Performer
Broken Day	$2	0.0%	100%	100%	3.0ad units	Test run
Dear Download	$1	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Download Festival 2026 Review - Part 1

0:00 / 0:59

Direct Response

D

#1

Run on 1x episode

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