DC Alliance Podcast Advertising - Audience, Sponsors & Contact

Overview

DC Alliance is an essential podcast for dedicated fans of the DC Universe, offering comprehensive analysis and news from the expansive world of DC Comics, films, and television. Each episode features in-depth reviews of past and present DC cinematic and TV projects, alongside critical breakdowns of industry news, such as studio developments and future plans for the DCU. The hosts provide insightful discussions, catering to an audience keen on understanding the nuances of DC adaptations, the evolution of its characters, and the business decisions shaping the franchise. It's a go-to source for enthusiasts seeking detailed commentary and up-to-date information on all things DC.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

340

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

13%

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The Bottom Line

This show has an estimated 340 audience size, runs 13% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week4/13	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week7/13	Week7/27	Week8/3	Week8/17
BetMGMbetmgm.com	BetMGM	1	1	2	3	4	2	5					Longer term buy 25%
Giant Eaglegianteagle.com	Giant Eagle								2	2	2		Longer term buy 25%
Moto Casinomotocasino.com	Moto Casino									2	1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BetMGM	$99	-100.0%	0%	96%	23.0ad units	Core Performer	+1
Spin Quest	$19	+100.0%	0%	100%	5.0ad units	Core Performer	+1
Joy and Blokes	$16	0.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

DC Alliance 316- Batman Caped Crusader Season 2 Review

0:00 / 1:23

Direct Response

D

#1

Run on 1x episode

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