Dan Carlin's Hardcore History: Addendum Podcast Advertising - Audience, Sponsors & Contact

Overview

Dan Carlin's Hardcore History: Addendum serves as an essential companion to the acclaimed main series, offering listeners a deeper dive into historical narratives through insightful interviews with leading historians and authors. This podcast goes beyond traditional historical accounts, exploring the nuances of pivotal events like the dropping of the atomic bombs and the personal impact of war as detailed in classic memoirs. With a rigorous yet accessible approach, it challenges conventional understandings and provides fresh perspectives on complex historical figures and decisions. Ideal for history enthusiasts, military history buffs, and anyone seeking thought-provoking discussions that illuminate the human element and political intricacies behind major historical turning points, the Addendum enriches the 'Hardcore History' experience with expert analysis and compelling personal stories.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

166K

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GOOD

83%

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The Bottom Line

This show has an estimated 166K audience size, runs 83% host read ads and promotes 100% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Dan Carlin's Hardcore History	$8,040	0.0%	67%	100%	3.0ad units	Test run
Third Apron	$3,107	0.0%	100%	100%	1.0ad units	Test run	+1
Mike Rowe Works	$3,107	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

EP32 The Show with Mike Rowe

0:00 / 0:15

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