Cult Liter with Spencer Henry Podcast Advertising - Audience, Sponsors & Contact

Overview

Cult Liter with Spencer Henry offers a fascinating and often humorous deep dive into the bizarre and unsettling corners of human history and current events. The podcast primarily explores true crime, cult phenomena, and historical oddities such as infamous asylums and eccentric televangelists. Spencer Henry delivers these dark narratives with a distinctive blend of investigative curiosity and comedic relief, ensuring a 'guaranteed good time' even when discussing grave topics. Listeners who are captivated by the macabre, enjoy true crime with a lighter, conversational tone, and appreciate explorations of fringe societal elements will find this podcast engaging and distinctive.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

109K

Est. Podcast Downloads

101.6K

Av. Youtube Views

7,439

YouTubers Subscribers

10k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

6%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 109K audience size, runs 6% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Spencer Henry

Spencer Henry is a captivating storyteller and the host of the popular "Cult Liter" podcast, where he delves into true crime, cults, and bizarre historical events with a unique blend of humor and macabre fascination. His distinctive approach has resonated with a dedicated audience, earning "Cult Liter" a consistent presence on iTunes top charts. Henry also co-hosts the "Obitchuary" podcast with Madison Reyes, a weekly show that humorously explores wild and absurd obituaries. Beyond audio content, he has expanded his reach by releasing video versions of his podcast episodes on YouTube, allowing audiences to "watch along as you listen." He further extended his brand by co-authoring the "Obitchuary" book and embarking on live tours. Henry actively engages with his community, known as "Cult Babes," and has successfully launched a merchandise line, "Cult Liter Merch."

Age: 35-44
Nationality: American

Age: 35-44
Nationality: American

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week6/15	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
State Farmstatefarm.com	State Farm	2	1	3	1	2	1	1	Core Performer 58%
Purdue Globalpurdueglobal.edu	Purdue Global	3		1		2	2	1	Longer term buy 42%
Pantenepantene.com	Pantene		1		1	1	1	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mint Mobile telecommunications	$39,668	0.0%	20%	100%	25.0ad units	Core Performer	+1
Progressive Insurance insurance	$18,015	-64.3%	0%	100%	14.0ad units	Core Performer	+1
National Debt Relief financial services	$15,750	0.0%	33%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Little Liter: Holler from the holler

0:00 / 1:11

Direct Response

L

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌