CU Buffs Insider Podcast Advertising - Audience, Sponsors & Contact

Overview

CU Buffs Insider offers a dedicated and in-depth look into the world of Colorado Buffaloes Sports. Hosted by Mark Johnson, "The Voice of the Buffs," and CUBuffs.com’s Neill Woelk, this podcast provides exclusive interviews, expert analysis, and weekly updates on the team's performance, strategies, and news. It caters specifically to passionate CU Buffs fans and college sports enthusiasts seeking an authoritative, insider perspective beyond typical game recaps. Listeners can expect detailed discussions on player development, game breakdowns, and the overall trajectory of the team, making it an essential listen for anyone deeply invested in the Buffaloes' journey.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

360

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Direct Response

Brands with CTAs

GOOD

66%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 360 audience size, runs 7% host read ads and promotes 66% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/12	Week10/19
Aflacaflac.com	Aflac	1	1	1	1	1	1	1	Core Performer 58%
BOK Financialbokfinancial.com	BOK Financial	1	1	1	1	1	1	1	Core Performer 58%
Coors Lightcoorslight.com	Coors Light	1	1	1	1	1	1	1	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Toyota automotive	$73	+235.5%	0%	100%	22.0ad units	Core Performer	+1
BOK Financial financial services	$68	+298.3%	0%	73%	22.0ad units	Core Performer	+1
Coors Light food production	$68	+321.9%	0%	0%	22.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Buffs Prime Time 10-21-26

0:00 / 0:14

Brand Awareness

B

#1

Run on 1x episode

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