Crazy Little Thing Called Marriage Podcast Advertising - Audience, Sponsors & Contact

Overview

Crazy Little Thing Called Marriage offers laughter and practical advice for Christian couples facing life's messiness, hosted by Dr. Greg and Erin Smalley.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

888

Av. Youtube Views

923

Instagram

24k

YouTubers Subscribers

45k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

OKAY

47%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 888 audience size, runs 47% host read ads and promotes 96% of ads for direct response advertisers.

Creator Influence

Greg and Erin Smalley

Focus on the Family Marriage serves as a specialized resource hub led by Dr. Greg and Erin Smalley, delivering faith-based guidance focused on marital health and family dynamics. The organization produces the Crazy Little Thing Called Marriage podcast, where the hosts integrate clinical psychology backgrounds with biblical teaching to address complex topics such as emotional triggers, pornography recovery, and intimacy. They utilize the Hope Restored marriage intensive model to support couples in crisis, providing structured therapeutic interventions. Recent programming includes a series featuring Luke and Courtney Smallbone of for KING & COUNTRY, highlighting the intersection of high-profile lifestyle and relational commitment. Their content frequently features experts like Gary Chapman to discuss the Five Love Languages within a modern context. By combining a digital-first strategy through YouTube Shorts with long-form counseling sessions, the ministry provides a bridge between traditional religious education and contemporary psychological health frameworks for a global audience.

Age: 58 years
Nationality: American
Education: Psy.D., Rosemead School of Psychology

Age: 58 years
Nationality: American
Education: Psy.D., Rosemead School of Psychology

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Focus on the Familyfocusonthefamily.com	Focus on the Family	6	2	3	3	3	3	2	1	5	1	1	3	2	1	1	1	1	1	3	1	2	1	1	1	Core Performer 92%
Hope Restoredhoperestored.com	Hope Restored								1	1	1	2	2	1	1	2	2	1	2		2	2	2	3	2	Core Performer 83%
Reactive Cyclereactivecycle.com	Reactive Cycle																		1							Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Focus on the Family nonprofit organization management	$1,068	+2.5%	60%	95%	86.0ad units	Core Performer	+1
Hope Restored	$202	-23.6%	15%	100%	20.0ad units	Core Performer	+1
Truth Rising	$99	0.0%	0%	91%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Adaptability in Marriage

0:00 / 0:54

Direct Response

A

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌