Craft of the Draft AFL Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Craft of the Draft AFL Podcast" offers an unparalleled deep dive into the world of Australian Rules Football talent acquisition. Hosts Jonty Ralphsmith and Mitch Keating provide expert analysis on the AFL Draft, the Coates Talent League, and emerging young prospects nationwide. Each episode features comprehensive club-by-club draft wrap-ups, discussions on surprising selections, and insightful interviews with future stars, giving listeners a unique perspective on player development and strategic list management. This podcast is essential for dedicated AFL enthusiasts, fantasy football players, and aspiring scouts seeking detailed, forward-looking insights into the sport's next generation of talent, moving beyond general match commentary to focus on the intricate process of building a championship team.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,121

Av. Youtube Views

5,121

Instagram

20k

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

95%

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The Bottom Line

This show has an estimated 5.1K audience size, runs 95% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Phoenix Trinidad

Zero Hanger operates as a leading independent digital media outlet for Australian Rules Football enthusiasts, providing high-frequency reporting through named series like SIX Points with Harf and Stevo. Lead host Phoenix Trinidad and a team of experts bridge the gap between traditional journalism and digital fan culture, producing technical roster-management breakdowns such as the Craft of the Draft podcast. The brand specializes in translating complex AFL list mechanics into engaging social formats, including their proprietary RANKR game and the AFL Player Rater series. Their recent coverage of the AFL Mid-Season Draft and the launch of their Top 50 Players of 2025 countdown has solidified their position as a central hub for trade rumors and prospect evaluation. By merging professional insight with interactive fan-led debates, Zero Hanger provides a comprehensive look at the sport's landscape from the MCG to the draft floor, making them a key voice for brands targeting the Australian sports demographic.

Age: 31 years
Nationality: Australian
Education: Bachelor of Journalism, Australian University

Age: 31 years
Nationality: Australian
Education: Bachelor of Journalism, Australian University

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
AFL Zero Hangerzerohanger.com	AFL Zero Hanger																								1				Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Get Drafted	$860	0.0%	100%	100%	11.0ad units	Core Performer
StatsMapp	$524	0.0%	83%	100%	6.0ad units	Core Performer
Statsmap	$143	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Interview: 2025 AFL Draft Prospect Rory Wright

0:00 / 0:10

Direct Response

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#1

Run on 1x episode

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