Covoya Coffee Podcasting Network Podcast Advertising - Audience, Sponsors & Contact

Overview

The Exchange Coffee Podcasting Network offers a comprehensive deep dive into the global specialty coffee industry, catering primarily to coffee roasters, professionals, and serious enthusiasts. Through a multi-segment format, the podcast explores critical topics such as coffee market analysis, including detailed breakdowns of reports like the Commitment of Traders (COT), and examines evolving consumer attitudes and behaviors. It also features interviews with industry stakeholders, historical explorations of coffee through classic texts, and timely updates on coffee industry news and current affairs. The show distinguishes itself by blending analytical insights with collaborative discussions and historical context, providing a holistic understanding of the coffee world from bean to cup.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

420

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Direct Response

Brands with CTAs

OKAY

47%

Host Read %

% of host read ads

GOOD

65%

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The Bottom Line

This show has an estimated 420 audience size, runs 65% host read ads and promotes 47% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/6	Week6/1	Week6/8	Week8/24
Covoya Specialty Coffeecovoya.com	Covoya Specialty Coffee		1				1	Test in progress 8%
Roast Magazineroastmagazine.com	Roast Magazine	2		2				Test run 0%
Covoya Specialty Coffeecovoyacoffee.com	Covoya Specialty Coffee				1	1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Covoya Specialty Coffee	$30	+100.0%	33%	17%	6.0ad units	Core Performer
Roast Magazine	$23	0.0%	100%	100%	4.0ad units	Core Performer
Covoya Specialty Coffee	$17	0.0%	33%	33%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Coffee Memo | Rob Talks Fertilizer Shortage Ep. 16

0:00 / 1:02

Direct Response

C

#1

Run on 1x episode

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