Covered In Pet Hair – A fun late-night boozy pet podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Covered In Pet Hair offers a unique blend of professional insights and casual conversation for pet lovers. Host Isabel Alvarez Arata engages with pet professionals and enthusiasts, discussing everything from practical pet care tips and industry best practices, like professional pet sitting, to broader lifestyle topics such as pet-friendly travel, products, and favorite foods. With a "boozy" late-night chat atmosphere, the podcast targets pet parents, aspiring pet professionals, and general animal lovers. It provides a distinctive mix of educational content and entertaining anecdotes, fostering a sense of community while delivering valuable advice and industry perspectives in a relaxed, engaging format.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

140

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

BAD

30%

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The Bottom Line

This show has an estimated 140 audience size, runs 30% host read ads and promotes 91% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Elevate Health	$22	0.0%	0%	100%	14.0ad units	Core Performer	+1
Give Them Ten	$14	0.0%	50%	100%	10.0ad units	Core Performer	+1
Pet Life Radio	$11	0.0%	0%	43%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Covered In Pet Hair - Episode 128 Fostering Connections & Pet Sympathy Gifts

0:00 / 0:26

Direct Response

C

#1

Run on 1x episode

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