Best Bets for Pets - The latest pet product trends - Pets & Animals - Pet Life Radio Original Podcast Advertising - Audience, Sponsors & Contact

Overview

Best Bets for Pets is an engaging podcast for devoted pet parents eager to discover the latest innovations and trends in the pet product market. Hosted by Michelle Fern, the show explores everything from high-tech gadgets and essential grooming tools to nutritious treats and interactive toys, often featuring expert guests and annual holiday gift guides. Beyond product spotlights, the podcast also delves into heartwarming animal rescue stories and advocacy, highlighting the profound bond between humans and their companion animals. It offers practical advice and inspiration for enhancing pets' well-being, comfort, and happiness, making it a go-to resource for those who love to spoil their furry, scaled, or feathered family members and support animal welfare.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

180

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 180 audience size, runs 29% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/6	Week5/25	Week8/10
Pet Life Radiopetliferadio.com	Pet Life Radio	1	1	1	1	2	1	Test in progress 8%
Spin Questspinquest.com	Spin Quest						4	Test in progress 8%
Trusted House Sitterstrustedhousesitters.com	Trusted House Sitters						1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Pet Life Radio	$92	0.0%	0%	91%	43.0ad units	Core Performer	+1
Indeed information technology & services	$30	0.0%	0%	100%	11.0ad units	Core Performer	+1
Carnivora	$22	0.0%	0%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Best Bets for Pets - Episode 370 Scratch No More: Purina Pro Plan Summer Skin Solutions for Dogs

0:00 / 0:30

Brand Awareness

B

#1

Run on 1x episode

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