CONNECT by California MBA Podcast Advertising - Audience, Sponsors & Contact

Overview

CONNECT by California MBA is an insightful podcast that delves into the dynamic world of the mortgage and real estate finance industry. Hosted by the CEO of the California MBA, Paul Gigliotti, each episode features one-on-one interviews with leading experts and "movers-and-shakers" who offer deep dives into current market trends, economic forecasts, and technological advancements. The podcast targets finance professionals, lenders, and real estate stakeholders, providing actionable advice and strategic insights on navigating market volatility, understanding macroeconomic cycles, and embracing digital transformation. Recurring themes include interest rate outlooks, risk management strategies, the impact of government policies (like Federal Reserve decisions and shutdowns), and the future of mortgage technology, such as AI-powered platforms and digital closings. The tone is professional and educational, aiming to equip listeners with the knowledge to make informed decisions and stay ahead in a rapidly evolving financial landscape. It distinguishes itself by offering expert perspectives directly from industry leaders, making complex financial topics accessible and relevant for professionals seeking to enhance their understanding and operational strategies.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

60

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Direct Response

Brands with CTAs

BAD

18%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 60 audience size, runs 100% host read ads and promotes 18% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/29	Week8/10
Gatelessgateless.com	Gateless	1		Test in progress 8%
MeridianLinkmeridianlink.com	MeridianLink	1		Test in progress 8%
Western Alliance Bankwesternalliancebancorporation.com	Western Alliance Bank		1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Western Alliance Bank banking	$6	0.0%	100%	0%	8.0ad units	Core Performer
Western Alliance Bank banking	$5	0.0%	100%	0%	6.0ad units	Core Performer
California MBA	$5	0.0%	100%	33%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Human Side of Disaster Servicing: Forbearance, Rebuilding & What Must Come Next | Connect

0:00 / 0:22

Brand Awareness

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#1

Run on 1x episode

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