Concealed Carry Podcast - Guns | Training | Defense | CCW Podcast Advertising - Audience, Sponsors & Contact

Overview

The Concealed Carry Podcast provides essential insights for American gun owners and individuals committed to personal safety, focusing on responsible concealed carry, self-defense strategies, and legal preparedness. Hosted by Riley Bowman, the show goes beyond basic firearm instruction, exploring a multi-tiered approach to defense that includes behavioral awareness, non-lethal tools, and de-escalation skills. Each episode features discussions on relevant industry news, political updates, gear reviews, and analysis of 'Justified Saves' — real-life scenarios where individuals effectively defended themselves. The podcast adopts an empowering and informative tone, aiming to equip listeners with comprehensive knowledge and practical training tools to act as proactive guardians for their families and communities. It's ideal for those seeking to enhance their defensive capabilities and stay informed on critical aspects of firearm ownership and personal protection.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

17,360

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 17.4K audience size, runs 100% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/27	Week5/4	Week5/11	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/27	Week8/3	Week8/17
ConcealedCarry.com Business Directoryconcealedcarry.com	ConcealedCarry.com Business Directory	2	2			1	2	1	2	2	2		1	2	2		2	2	Longer term buy 42%
Guardian Nationguardiannation.com	Guardian Nation				1	3			2				2	2	2				Longer term buy 25%
CCW Safeccwsafe.com	CCW Safe		1	2		2						2				1		2	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
ConcealedCarry.com Business Directory	$24,073	-88.6%	100%	98%	59.0ad units	Core Performer	+1
Heckler and Koch	$13,784	+78.4%	100%	56%	36.0ad units	Core Performer
KSG Armory	$13,063	0.0%	100%	91%	34.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S14E5: Top Ways to Get More Out of Your Next Training Class

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Direct Response

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