Common Ground MtG Pauper Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Common Ground MtG is a dedicated podcast for Magic The Gathering enthusiasts, specifically focusing on the Pauper format. Hosts Cameron Schindler, Thomas Gunn, and James "Hippo" Hieronimus deliver weekly insights into metagame trends, tournament reports, and in-depth discussions on card and gameplay comparisons. The show distinguishes itself by blending strategic analysis with a strong community focus, featuring interviews with key Pauper players and delving into broader topics like the impact of Wizards of the Coast's design philosophy on the game. It caters to players seeking to deepen their understanding of Pauper, stay updated on competitive play, and engage with the vibrant culture surrounding this unique Magic format, offering both educational content and entertaining banter.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

702

Est. Podcast Downloads

520

Av. Youtube Views

182

Instagram

1k

YouTubers Subscribers

501

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 702 audience size, runs 100% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Cameron, Thomas, and James McCoy, Carter, and Hippleheuser

Common Ground MTG operates as a specialized podcasting trio composed of Cameron McCoy, Thomas Carter, and James Hippleheuser, focusing on the Magic: The Gathering Pauper format. The group produces the weekly Common Ground Pauper Podcast, a series dedicated to technical metagame breakdowns and strategic deck-building theory for the common-only rarity environment. Their influence within the tabletop gaming sector is evidenced by their transition into event management through the Common Ground Cup, a competitive tournament circuit that supports local game store communities. They frequently collaborate with format experts such as Ryan Adams and Patrick Robertson to deliver data-driven set reviews for major releases like Modern Horizons 3. A recent success includes their on-site coverage and breakdown of the international Paupergeddon tournament in Italy. By maintaining an active Discord for listener mailbags and providing consistent weekly episodes, the trio serves as a central information hub for players seeking budget-friendly, high-level competitive gaming strategies.

Age: 34 years
Nationality: American
Education: Bachelor's Degree, University

Age: 34 years
Nationality: American
Education: Bachelor's Degree, University

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Recent Campaigns

	Advertisers	Week7/13	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14
Game Knightgameknighttn.com	Game Knight		1	1	1		1	1	Longer term buy 42%
Game Nightgame9tn.com	Game Night					1			Test in progress 8%
Infinity Games Loungeinfinitygameslounge.com	Infinity Games Lounge	1							Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Game Knight	$42	-14.7%	100%	100%	8.0ad units	Core Performer
Game Night Tennessee	$18	0.0%	100%	100%	3.0ad units	Test run
Courtyard Marriott of Norman hospitality	$16	0.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Common Ground 144: Hippo Declares Baleful Strix "Overblown Boomer Nonsense" - Testing Zeta Cards at Pauper League

0:00 / 0:57

Direct Response

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#1

Run on 1x episode

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