Coffee, Pods and Wods Podcast Advertising - Audience, Sponsors & Contact

Overview

Coffee, Pods and Wods is a dedicated podcast for the global CrossFit community, featuring candid conversations with elite athletes, seasoned coaches, and innovative affiliate owners. The show delves beyond physical training, exploring the critical aspects of mindset, coaching philosophies, and competitive strategies that define success in high-performance fitness. Each episode offers listeners a unique opportunity to learn directly from the best, gaining insights into their routines, challenges, and perspectives on the sport. Catering to both active practitioners and avid fans, the podcast provides an educational and engaging platform for understanding the intricate world of CrossFit, its culture, and the relentless pursuit of excellence within it.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,080

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GOOD

71%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 71% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week4/13	Week4/20	Week4/27	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week8/10
Sentinel Trainingtrainsentinel.com	Sentinel Training	1	1		7	1	1	1	1				1	1	3	2	Longer term buy 33%
Jim Creativesgymcreatives.com	Jim Creatives				1	2	3	2			1	1					Test in progress 17%
Red Cellcallredcell.com	Red Cell	2	1	3	1	1		2	2	1	3						Past Performer 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Sentinel Training	$773	+330.0%	40%	95%	58.0ad units	Core Performer
Red Cell	$289	-100.0%	63%	100%	19.0ad units	Core Performer
Biomax Peptides	$278	0.0%	95%	89%	19.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Debate: Can Colten Mertens Win the CrossFit Games?

0:00 / 0:40

Direct Response

D

#1

Run on 1x episode

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