City Cast Salt Lake Podcast Advertising - Audience, Sponsors & Contact

Overview

City Cast Salt Lake is a daily podcast offering a deep dive into the pulse of Salt Lake City and the Wasatch Front. Hosted by Ali Vallarta, it blends essential local news and political updates, such as city spending and legal developments, with engaging conversations on community life, history, and practical local living. Episodes range from guides on outdoor etiquette for Utah's natural landscapes to discussions on state government budgets and local events. The podcast aims to foster a stronger connection among residents by celebrating local triumphs, exploring unique aspects of the city, and addressing issues that directly impact the community. It's ideal for locals seeking to stay informed, understand their city's dynamics, and discover new ways to engage with their environment and culture.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,510

Est. Podcast Downloads

5,480

Av. Youtube Views

30

YouTubers Subscribers

564

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 5.5K audience size, runs 92% host read ads and promotes 94% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Rocky Mountain Powerrockymountainpower.net	Rocky Mountain Power	1	1								3		1	1	1		1	2	Core Performer 50%
Canyon View Credit Unioncanyonviewcu.com	Canyon View Credit Union		1		1		3		3				2	1	5	1	1		Longer term buy 42%
Cozy Earthcozyearth.com	Cozy Earth			1	1	1	2	1	1	1		1	2	2	2	1			Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Salt Lake Sewciety	$2,568	+6.5%	90%	100%	21.0ad units	Core Performer
Cozy Earth apparel & fashion	$2,369	+119.1%	95%	100%	21.0ad units	Core Performer	+1
Harmons retail	$2,178	0.0%	70%	91%	23.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

AI $$ in Congressional Races, Sandy Defunds the Canyons, Local Celeb Sighting

0:00 / 0:33

Direct Response

A

#1

Run on 1x episode

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