Chicks in the Office Podcast Advertising - Audience, Sponsors & Contact

Overview

On Chicks in the Office, Ria and Fran keep you in the know on all things pop culture. The Chicks are the go-to source for entertainment news, TV and film recaps, and interviews featuring some of your favorite celebrities.

You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/chicks-in-the-office

On Chicks in the Office, Ria and Fran keep you in the know on all things pop culture. The Chicks are the go-to source for entertainment news, TV and film recaps, and interviews featuring some of your favorite celebrities.

You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/chicks-in-the-office

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

371.2K

Est. Podcast Downloads

347.7K

Av. Youtube Views

19,871

Instagram

934k

YouTubers Subscribers

249k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

OKAY

46%

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The Bottom Line

This show has an estimated 371.2K audience size, runs 46% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Chicks in the Office

Chicks in the Office, hosted by the dynamic duo Ria Ciuffo and Francesca Mariano, is a prominent pop culture commentary brand under the Barstool Sports umbrella. Known for their unfiltered and often humorous take, they offer a daily podcast and extensive social media content covering the latest entertainment news, celebrity gossip, reality TV recaps, and interviews. Speaking to their audience like friends, Ria and Fran dive deep into trending topics from the Met Gala and Grammys to hit reality shows like Summer House and Love Island. Their engaging discussions and unique perspectives have garnered a significant following across platforms like YouTube, Instagram, and Twitter, establishing them as a go-to source for fans seeking candid pop culture analysis. Originally starting as interns at Barstool, their shared passion for pop culture, influenced by years of listening to radio personalities, fueled the creation and rapid success of the podcast. Beyond the digital realm, they connect with their community through live shows, embarking on tours like the recent "Honeymoon Tour." Their long-standing affiliation with Barstool Sports has shaped their career path while also bringing them various brand partnership opportunities, solidifying their position as influential voices in the pop culture space.

Age: 25-34
Nationality: American

Age: 25-34
Nationality: American

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Recent Campaigns

	Advertisers	Week3/30	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/27	Week8/3
Chevy Silveradochevy.com	Chevy Silverado		3	1	3	3	1	1		1	2	3	2			Longer term buy 33%
DraftKings Sportsbookdraftkings.com	DraftKings Sportsbook	1							1	1	1					Longer term buy 25%
Boarsheadboarshead.com	Boarshead													2	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Chevy Silverado	$175,484	-43.5%	60%	100%	20.0ad units	Core Performer	+1
Bombas apparel & fashion	$131,847	0.0%	38%	100%	16.0ad units	Core Performer	+1
Armani Beauty	$103,371	0.0%	90%	90%	10.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Love Island USA’s Shocking Casa Amor Twist + Taylor Swift & Travis Kelce’s Bach Parties

0:00 / 0:30

Direct Response

L

#1

Run on 1x episode

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