Chicken Bone Alley serves as a media hub for the South Carolina short-track racing scene, led by hosts Connor Lee, Sterling Hewitt, and David Rogers. Operating as the official podcast partner for events at Florence Motor Speedway, the group delivers deep-dive coverage into Dirt Late Model and Asphalt Late Model competition across the Southeast. Their programming features technical segments like the Coastal Plains Q&A and long-form discussions with industry figures such as Cody Sommer and Jared Fryar. A recent highlight in their broadcast history involves their comprehensive coverage of the South Carolina 400, where they provide driver-perspective interviews that bridge the gap between trackside action and digital viewership. By partnering with the Ultra streaming platform and Driven Sunglasses, the team maintains a presence that supports local automotive businesses and regional racing history. Their content moves from satirical commentary on track conditions to serious analysis of championship points, establishing them as a primary source for grassroots racing news.