Charred: A New Haven Pizza Show Podcast Advertising - Audience, Sponsors & Contact

Overview

Charred: A New Haven Pizza Show" offers an enthusiastic and in-depth exploration of New Haven-style pizza and the vibrant Connecticut pizza scene. Hosts Kevin Begley and Frank Zabski engage listeners with interviews featuring local pizzeria owners, discussions on industry news, historical insights into iconic establishments, and even the science behind enjoying a perfect slice. This podcast is a must-listen for pizza aficionados, food historians, and anyone fascinated by regional culinary traditions and the dedicated small businesses that define them. It delves into the cultural significance, entrepreneurial spirit, and passionate community surrounding one of America's most celebrated pizza styles, making it a distinctive voice in food-centric podcasts.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

10,589

Est. Podcast Downloads

120

Av. Youtube Views

10,589

Instagram

864

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GOOD

57%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 10.6K audience size, runs 100% host read ads and promotes 57% of ads for direct response advertisers.

Creator Influence

Frank Zabski

Charred: A New Haven Pizza Show serves as a technical and cultural authority on Connecticut’s unique culinary landscape, led by New Haven Pizza School founder Frank Zabski and Star 99.9 broadcaster Kevin Begley. The duo produces the bi-weekly series Charred, where they examine the mechanics of coal-fired baking, dough hydration, and the history of iconic Wooster Street establishments. Through recurring segments like the Pizzavus grievance specials and on-site coverage of the Icons of New Haven Pizza panels, the program balances professional instruction with industry news. A recent project documented their international expansion into London to visit Lenny’s Apizza, bridging the gap between local heritage and global trends. By partnering with brands such as Ooni for fire-brick tutorials and hosting live events at the CT Pizza & Brew Fest, Zabski and Begley provide marketers with a direct link to a dedicated regional audience and the broader craft pizza movement.

Age: 51 years
Nationality: American
Education: Self-Trained by local pizzaiolos

Age: 51 years
Nationality: American
Education: Self-Trained by local pizzaiolos

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Recent Campaigns

	Advertisers	Week6/8	Week7/20	Week8/3
Connecticut Pizza and Brewfestctpizzaandbrewfest.com	Connecticut Pizza and Brewfest	1	1		Test in progress 17%
AMP Angels Foundationampangelsfoundation.org	AMP Angels Foundation			1	Test in progress 8%
Beach Jam for Cancer Patient Carebeachjam.net	Beach Jam for Cancer Patient Care			1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Connecticut Pizza and Brewfest	$658	-42.7%	100%	100%	3.0ad units	Test run
Connecticut Pizza and Brew Fest	$469	0.0%	100%	50%	2.0ad units	Test run
Brown Roofing	$445	0.0%	100%	0%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S2 Ep64: Liane From Big Green Truck Pizza

0:00 / 0:37

Direct Response

S

#1

Run on 1x episode

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