Changelog Master Feed Podcast Advertising - Audience, Sponsors & Contact

Overview

The Changelog Master Feed offers a comprehensive exploration of the software development landscape, delving into critical topics such as open source, artificial intelligence, developer culture, and the intricacies of building tech startups. Through insightful interviews with industry leaders like Amazon's CTO and discussions on cutting-edge trends (e.g., Vision Pro, AI agents, quantum computing), the podcast provides a forward-looking perspective. It distinguishes itself by not only dissecting technical advancements but also emphasizing the human element behind innovation, making it essential listening for software developers, tech professionals, and enthusiasts keen on understanding the evolving world of technology and its cultural impact.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

714

Est. Podcast Downloads

640

Av. Youtube Views

714

YouTubers Subscribers

20k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 714 audience size, runs 97% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Adam Stacoviak

Changelog operates as an independent media entity managed by founders Adam Stacoviak and Jerod Santo, delivering nuanced technical reporting for the global hacker and software engineering community. The network produces specialized series including the JavaScript-focused JS Party, the systems-oriented Go Time, and the artificial intelligence deep-dive Practical AI. Leveraging a video-first podcasting strategy, the team provides high-fidelity interviews with industry pioneers such as Evan You and technical leaders from organizations like Docker and GitLab. A recent win for the brand is the successful launch of State of the Log 2025, a comprehensive annual review that synthesizes community insights with technical trend forecasting. Outside of long-form audio, the brand maintains the Changelog News newsletter, which contextualizes daily shifts in open-source licensing and infrastructure. Their focus on the human side of engineering creates a bridge between professional career development and deep technical implementation across the Rust, Python, and Linux ecosystems.

Age: 126 years
Nationality: American
Education: Professional Practice, Self-Taught / Professional Experience

Age: 126 years
Nationality: American
Education: Professional Practice, Self-Taught / Professional Experience

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Recent Campaigns

	Advertisers	Week3/23	Week4/20	Week6/1	Week7/20
WorkOSworkos.com	WorkOS	1	2	1	1	Test in progress 8%
Buildkitebuildkite.com	Buildkite				1	Test in progress 8%
Canary Tokenscanarytokens.org	Canary Tokens				1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fly.io	$433	-42.9%	100%	70%	44.0ad units	Core Performer	+1
Tiger Data	$272	0.0%	100%	89%	19.0ad units	Core Performer	+1
Depot	$258	0.0%	100%	94%	18.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Securing npm is table stakes (Changelog Interviews #674)

0:00 / 2:24

Direct Response

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#1

Run on 1x episode

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