CFL 110 Podcast Advertising - Audience, Sponsors & Contact

Overview

CFL 110 offers an in-depth weekly dive into the Canadian Football League, hosted by Andrew "Hustler" Paterson and Jeff Hamilton. The podcast provides comprehensive coverage, including breaking news, detailed game recaps, and insightful analysis of player performances and league-wide storylines. With a passionate and expert tone, the hosts engage in smart takes and lively debates, making it essential listening for both seasoned CFL enthusiasts and new fans seeking to understand the nuances of the game. Recurring themes include playoff implications, coaching changes, team dynamics, and Grey Cup previews, offering listeners a complete picture of the league's pulse. The show distinguishes itself by combining local Winnipeg insights with national CFL commentary, catering to an audience keen on staying informed and engaging with high-level football discussion.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

Instagram

8k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

OKAY

51%

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The Bottom Line

This show has an estimated 100 audience size, runs 51% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Winnipeg Sports Talk

Winnipeg Sports Talk is a media platform covering the Winnipeg Jets, Winnipeg Blue Bombers, and other major sports, launched in March 2021. Hosted by Andrew “Hustler” Paterson and Michael Remis, the platform delivers daily analysis, news reporting, and interviews. Its flagship program, "WST Daily with Hustler & Remis," streams live on weekdays, offering in-depth game breakdowns, roster debates, and segments on sports betting and fantasy. The platform also features postgame live reactions and interviews with notable athletes and media figures, such as the high-engagement Blake Wheeler retirement interview. Additionally, they collaborate with entities like the Winnipeg Jets for events like the "Winnipeg Sports Talk Game of the Month." Winnipeg Sports Talk provides comprehensive coverage for fans, extending its reach through podcast distribution and community engagement tools like Discord.

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Recent Campaigns

	Advertisers	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Cool Betcoolbet.com	Cool Bet	4	3	3	4	2	4	3	3	3	1	2	Core Performer 83%
Krogerkroger.com	Kroger					2		2	2		2	2	Longer term buy 42%
Progressive Insuranceprogressive.com	Progressive Insurance								2	2	2	1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Cool Bet gambling & casinos	$43	-21.4%	100%	92%	38.0ad units	Core Performer	+1
Acast online media	$7	-80.1%	0%	83%	6.0ad units	Core Performer	+1
Kroger retail	$6	+100.0%	0%	67%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Who’s the Best Team in the CFL? | CFL 110 Midseason Power Rankings

0:00 / 1:28

Direct Response

W

#1

Run on 1x episode

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