Caregiver SOS On Air Podcast Advertising - Audience, Sponsors & Contact

Overview

Caregiver SOS On Air is an essential weekly podcast and former radio show dedicated to supporting individuals navigating the complex journey of caregiving. Hosted by nationally recognized gerontologist Carol Zernial and veteran broadcaster Ron Aaron, with insights from author/psychologist Dr. James Huysman, the program offers practical advice and emotional support. Episodes delve into critical topics such as managing care at home, identifying warning signs, and coping with the emotional toll of caregiving, including anger, fear, frustration, and fatigue. This podcast serves as a crucial resource for family caregivers seeking expert guidance, actionable strategies, and understanding for their challenging role, blending professional insights with empathetic discussions to foster resilience and well-being.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

160

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 160 audience size, runs 21% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week8/3
ProLife Across Americaprolifeacrossamerica.org	ProLife Across America					1	3			Test in progress 17%
Ultimate Bariatricsultimatebariatrics.com	Ultimate Bariatrics	1	1					1	1	Test in progress 17%
Protect Small Businessprotectsmallbusiness.org	Protect Small Business			1	1					Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
WellMed Charitable Foundation media production	$49	-100.0%	76%	0%	21.0ad units	Core Performer
Well-Med Charitable Foundation	$11	0.0%	60%	0%	5.0ad units	Core Performer
Zip Recruiter information technology & services	$7	0.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

When Mental Illness Hits Home_ A Caregiver’s Guide to Support, Self-Care, & NAMI Resources with Olga Rodriguez & Maria Hoenigman

0:00 / 0:38

Brand Awareness

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#1

Run on 1x episode

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