Canadian True Crime Podcast Advertising - Audience, Sponsors & Contact

Overview

Canadian True Crime offers an immersive and meticulously researched exploration of Canada's most compelling criminal cases. Hosted by Kristi Lee, the podcast distinguishes itself with a fact-based, responsible, and trauma-informed approach, delving beyond sensational headlines to uncover the intricate details of investigations, legal proceedings, and their profound impact on victims and their families. Recurring themes include wrongful convictions, the evolution of forensic science, and the societal implications of justice system failures. This podcast appeals to listeners seeking in-depth, empathetic true crime storytelling with a strong focus on Canadian legal history and social justice, providing a thoughtful counterpoint to more sensationalized narratives.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

85,460

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

14%

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The Bottom Line

This show has an estimated 85.5K audience size, runs 14% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week5/25	Week6/8	Week7/6	Week7/13	Week8/17
Progressive Insuranceprogressive.com	Progressive Insurance		1	2	2	1	1	Longer term buy 33%
Grow Therapygrowtherapy.com	Grow Therapy		1	2		1	1	Longer term buy 25%
Boost Mobileboostmobile.com	Boost Mobile	1	1	1	4			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The devil you know media production	$10,905	0.0%	22%	100%	9.0ad units	Core Performer	+1
Airbnb information technology & services	$9,572	0.0%	100%	60%	5.0ad units	Core Performer	+1
Progressive Insurance insurance	$9,486	+48.0%	10%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Pacific Junction Murders [2]

0:00 / 0:53

Direct Response

T

#1

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