California Tree Nut Report Podcast Advertising - Audience, Sponsors & Contact

Overview

The California Tree Nut Report is an essential resource for producers and stakeholders in California's multi-billion dollar tree nut industry. Hosted by veteran agribusiness journalist Patrick Cavanaugh, this podcast delivers timely news, expert analysis, and practical insights crucial for managing two million acres of almond, walnut, and pistachio orchards. Episodes delve into critical topics ranging from advanced cultivation techniques and quality control, such as reducing rancidity in walnuts, to broader industry trends and economic impacts. Supported by leading industry organizations, it serves as a vital educational and informational platform, keeping growers abreast of market dynamics, operational best practices, and regulatory changes. Ideal for farmers, agricultural professionals, and anyone invested in the health and future of California's tree nut sector.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GOOD

75%

Host Read %

% of host read ads

GOOD

75%

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The Bottom Line

This show has an estimated 20 audience size, runs 75% host read ads and promotes 75% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Pistachio Board of Californiaamericanpistachios.org	Pistachio Board of California																				1								Test in progress 8%
California Walnut Board and Commissionwalnuts.org	California Walnut Board and Commission	1																											Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
California Walnut Board and Commission	$1	0.0%	100%	100%	2.0ad units	Test run
Octonuts	$0	0.0%	100%	0%	1.0ad units	Test run
Pistachio Board of California	$0	+100.0%	0%	100%	1.0ad units	Test run

Ads and Episodes

Incorporate Walnuts In Heart Healthy Meals

0:00 / 0:29

Direct Response

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#1

Run on 1x episode

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