Business of the Beat Podcast Advertising - Audience, Sponsors & Contact

Overview

Business of the Beat offers an in-depth exploration into the entrepreneurial landscape of the beauty and wellness industry. Hosted by Kendra Bracken-Ferguson, the podcast features candid conversations with founders and executives, dissecting the real stories behind building, scaling, and navigating breakthrough brands. It goes beyond traditional business metrics, emphasizing the critical role of leadership, integrity, and interpersonal skills in achieving sustainable success. Listeners gain actionable strategies on everything from funding and pivots to the art of graceful endings and the power of human connection in business. This podcast is ideal for aspiring and established entrepreneurs, industry professionals, and anyone seeking to turn passion into profit with purpose and impact, offering a unique blend of strategic advice and personal development within a specific market niche.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

460

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

OKAY

44%

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The Bottom Line

This show has an estimated 460 audience size, runs 44% host read ads and promotes 97% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/25	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20
Sharon A Kaisersharonakaiserofficial.com	Sharon A Kaiser	1	2	2	2	3	2	2	2	Core Performer 50%
K12 Educationk12.com	K12 Education							1		Test in progress 8%
Pandora Healthpandorahealth.com	Pandora Health						1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sharon A Kaiser	$112	+47.7%	88%	100%	16.0ad units	Core Performer	+1
Grown and Greek Podcast	$34	0.0%	0%	100%	7.0ad units	Core Performer	+1
Business First Podcast	$29	0.0%	0%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Redefining Surrogacy | Featuring Little Seed Match Co-Founders Jessica Butcher & Amanda Konko

0:00 / 0:54

Direct Response

R

#1

Run on 1x episode

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