Business of Tech: Daily 10-Minute IT Services Insights Podcast Advertising - Audience, Sponsors & Contact

Overview

In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering 'Why Do We Care?', channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,760

Instagram

337

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

35%

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The Bottom Line

This show has an estimated 1.8K audience size, runs 35% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Capella Universitycapella.edu	Capella University									4	2				1	1	2	2	2	5	2	2	1	4	2	1	Core Performer 83%
Control Mapscalepad.com	Control Map	2	1	1	2	1	1	1	2	3	2	4	1	3	1	2	3	2	1	1	1	2	1	1		2	Core Performer 75%
Pax8pax8.com	Pax8																	2	2	3	2	2	2	1	1	1	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Control Map information technology & services	$2,930	-18.6%	87%	100%	84.0ad units	Core Performer
Comet information technology & services	$1,699	+203.8%	54%	100%	50.0ad units	Core Performer
MSP Radio	$1,183	0.0%	100%	100%	35.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Lexful’s AI-Native Documentation: New Accountability and Risk for MSPs – With Pinar Ormeci

0:00 / 0:44

Direct Response

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#1

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